Experiential agencies tend to invest as little as they can into their content management systems, either because they have to out of business necessity, or because they don't understand that their CMS is part of the experience. With Gumband, we wanted to deliver a solution that end users, software engineers, and high-level stakeholders all loved to use.
My role
Full-stack engineering on the core platform
In the last three months before company-wide layoffs affected our team, I had been working under Chief Technical Officer on what would have been a Technical Product Manager role
My Contributions
Prototyped, pitched, and got stakeholder approval on a novel TouchDesigner integration that would have made building no-code Gumband-integrated apps a reality for the first time
Worked with principal software engineer to develop patterns that drastically reduced our technical debt and introduced new modularity patterns into our projects
Introduced fix into our front-end service that completely eliminated git merge issues that we were constantly running into with our icon system
Leaned on years of experiential tech experience to work with product team on delivering features tailored to our clients needs
How it ended
We delivered a dependable, well-liked system that pushed beyond a typical experiential CMS. After company changes paused the team, the work still reignited my love for experience management.
Notes
This taught me the value of all of your interfaces, and in an app like Gumband where we're trying to help platform users and software developers, both users are just as important. You've got to meet developers where they are, not get them to adapt to you.
Impact
reliability
maintainability
developer-experience
Exploring an experiential CMS or ops tooling? Happy to talk through options.